Evaluation: Tyrone's Essay

In what ways does your media product use, develop or challenge forms and conventions of real media products?

By using the questionnaires at the beginning of the project we (as a group) where able to conduct a survey and see what people where looking for in music videos, giving us an idea of how we can kick-start the project by choosing an artist/band and also what the target audience would like to see in our product (keeping in mind that we have a zero-budget). From the evidence we collected and analysed we wanted to incorporate the use of special effects in our music video because of the fact that present day music videos rely heavily on the use of special effects, for example, taking Katy Perry's video E.T, this relied very heavily on the collaboration of costume and special effects to create the controversial video. 

I feel our music video challenge the present day music videos because of the way that the music video was produced. Compared to present day music videos, they have on average a $4 million budget, where as we had to buy any props or sets that we required from our own money. In this light, it allows the common man to not feel as intimidated but more so, reflective upon our product. This opposes the modern day music video because our product is not as "flashy" or as well funded and it appeals to more people because they are able to relate to it more. 

How effective is the combination of your main products and ancillary texts?

The Music Video, Website and the CD cover we tried to have a connection between all of them keeping a consistent house-style. Going through the type of video it was, and considering the possibility of having a memory sequence within the video, we decided to go with a black and white house-style with on the most important bits in colour. In doing so, we gave the audience some visual aid in distinguishing the more important parts to the less important parts (this gave those who have a lack of concentration the ability to keep track of whats happening in the video).  


In contrast to this the Music Video and the Radio Spot are complete opposites. The music video is a very serious, nostalgic video allowing the viewer to relate to the video and this is what we intended for this. However, when in the production stages of the radio spot we wanted to balance out the mood, so we thought we would make the radio spot more comical in comparison to the video which was on a more serious level. This weighed out the mood more and i feel doing this made all the product harmonise in a mellow mood. 

What have you learned from your audience feedback?

Throughout the whole project we, as a group, conducted 2 interviews and also set-up a test audience to gather their reactions. The 1st set of interviews were to find out what we needed to include in our music video, find out the music genre that the majority of people preferred, the different motifs that they liked to see within music  videos, and other questions. Below is a link to the 1st introductory interviews, and the information we gathered:


http://www.youtube.com/watch?v=nNdpKl7Tke8

The 2nd set of interviews that we had conducted where upon the completion of the video we had a sample of people watch the video, then answer a set number of questions (that where taken from the questionnaire that was published alongside with the music video when it was posted on Facebook) and this gave us a much more personal opinion, rather than having to type their answer people could be more in-depth with their words. During the same time, we also had a test audience view our music video, and recorded them doing so, from this we could gather their reaction to it, and see which bits where funny and so on. Looking back at all this data, I personally think that we managed to achieve what we initially set out to accomplish, making our product connect with its intended target audience. 

How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout our research stages we relied heavily upon the use of Survey Monkey, and this new internet based company allowed us to create our surveys and publish them to our individual Facebook profiles, gathering information from a variety of people, with different musical tastes. Through out our planning stages, once we had collected our information, and chosen an artist/band, we turned to the internet for background knowledge on the band that we had chosen (The Script) we gathered the statistical information needed to see how well the artist has performed within the music industry and also on sales figures. 

In the construction stages of the project, we had to use the green screen (also known as chroma-key) due it being on one of our assessment objectives. We all had a go at this new technology, however, I am the only one that used it heavily, and being a new technology it was hard to fully understand the system and therefore, again turning to the internet I was able to find and look at the Adobe Users Manual for After Effects to help me understand the project better. For our evaluation stages, not only did we need to have an individual write up but also, a more creative outlook on the evaluation and we all took part in the creation of a mock-up TV show and turned it into a more creative analysis of our final product.

Evaluation: Audience Feedback Analysis

Presentation and blog entry made by Tyrone.

Evaluation: Survey Monkey Questionnaire

This blog post will be talking about the questionnaire that was created using Survey Monkey to help us get feedback from people on our final product. Below is a screenshot of what the questionnaire looks like to the general public filling in the questionnaire. 

The first question that we decided on doing was to summarise the video, and to make sure that the audience knew what was happening in the video. The question that followed was aimed at those who did follow the narrative, if it was easy to follow. And then to conclude with the closed answer questions, we wanted to know if the video fulfilled it's target audience. This was important to us as a group because our target audience where teenagers, and if the video did not fulfill the intended audience then we had a failed product. 

Part of the coursework criteria was the use of special effects, so we wanted to know if the effects we used where suitable, and to have different peoples opinions on what effects worked well and why, and which didn't. A major issue we had when filming was the lip-syncing and getting the filmed clips to match up with the song, we needed to know from other peoples perspective if the lip-syncing flowed with the music, and in which areas it didn't. 

Due to our video being zero-budget, we wanted to know if the set and props that we had used where believable, therefore we wanted to know peoples thoughts on the props we did use, and if they suited the video. The next question was not aimed at the video, but more at the song that we had chosen, and whether it is better to chose to do an older song in comparison to a more modern one, and we wanted to see the difference in opinion from person to person.

 Our aim for the music video was to give off a nostalgic effect, taking into account the zero-budget and the new use of special effects programmes, we wanted to know if people felt that our video gave off the desired effect, and if not how and why. The final question was a simple matrix asking people to rate the lip-syncing, the special effects, the camera shots and angles and the final product. 

Written By Tyrone. 

Construction: Editing Effects & Techniques

This blog will go through all the effects and techniques that we used to piece together our music video. The most frequently used effect that we used was "fade to white". The fade to white is used to skip to the next scene (usually an outside scene) however we used it as a contrast to the video which is nostalgic and using the "fade to white" compared to "fade to black" lightened up the video more. "Fade to black" is used in an indoor environment and to show time moving on by. This is used when Sid leaves the picture of the girl behind and moves away, showing that some time has gone by.  

Fade to Black

Fade to White

In the chorus we used the effect "Cross Dissolve", this effect merges the ending of one clip with the beginning of the next, decreasing the opacity on both, and then filling in the next clip. We used this in the chorus to show the slow transition between the band members and also the free-flow of the song. 

Cross Dissolve

A similar effect that we used was the part in the end where Sid disappears from the bench. Doing this was simple. We filmed Sid sitting down on the bench, and then took a shot of the bench without Sid on it. I then proceeded in shortening the clips to suit the music, placed the clip of Sid  sitting down on the bench, then placed the one of the bench without him,  added the cross dissolve effect, and then you had the effect of Sid disappearing. 

Sid Disappearing

Due to the music video containing fragments of a memory, we needed to imply that the small snippets the audience where witnessing where memories, we added the effect of "black and white". Using "black and white" gives it a vintage feel, which makes it seem like a memory. 

"Black & White"

Another effect we wanted to use was "Fast Motion" speeding up a clip to show how quickly time goes by in the video. We used it on a rotational shot of Sid when he standing still. This implicated that time was just flying past him as he waited, and I personally think the way that we shot that piece was very successful. 

"Fast Motion"

The final effect that we thought would be very effective was the use of a "replication". We, as a group, wanted to use a variety of different effects, but ones that would compliment the video, and the use of "replication" in the  chorus was intentional because when he sings "I'm not moving" part of the chorus, this is when the "replication" takes effect. 

"Replication"

Written By Tyrone.

Construction: Adobe Premiere Demonstration (General Editing)

Powerpoint and blog entry by Tyrone.

Construction: Photoshop Demonstration (CD Cover)

Presentation made by Tyrone.
CD cover made by Tyrone.
Blog entry written by Tyrone.

Construction: 10th Day Of Editing

Today during the lesson I had to re-edit the green-screen section because our tutor advised us to. The original came out very distorted and therefore unusable. So using after effects, I found a newspaper template online, then imported both template and clip into after effects, using the colour key tool, I got rid of all the green back ground, adjusted the newspaper to fit the clip, and made sure that Sid fitted in the frame. The only part that I found difficult was to rotate the clip into the correct position so that Sid does not come out of the screen and is all nice and tidy. The only downside to this process is the long time it takes for the clip to export as a Quick Time file. Which this time took the clip eighteen-minutes to fully export. After the clip was exported, I imported it into Premiere and cut it down to fit in the spot of the previous clip in the timeline. Then adding some dip-to-white effects makes it flow better with the other clips. 

Written By Tyrone. 

Construction: 9th Day Of Editing

Today I wrapped up all of the editing process from all the clips adding all the necessary effects. However some effects did not look very professional so some clips have been left bare due to the fact that they look much better, this was done with the help of Jack, to get a different opinion in which effects worked and which did not. I also done the disappearing effect of Sid vanishing from the bench which is a very simple process of having the same shot, one with Sid in it, the other without him. Then all that needed to be done was put the clip without Sid on top of the one with him, and add a cross dissolve which fades him out slowly. This process took us a whole lesson (hour and thirty minutes) to complete making sure that all parts are in time, and the usual problem we did encounter was due to the clips needing adjusting to be put in time. Other than that, the whole lesson went smoothly. 


Written By Tyrone. 

Construction: 8th Day of Editing

Today (Tuesday 10th January), I continued editing the music video, however I encountered a problem when going through the clips, and found that one of the clips for the chorus is out of time. I tried fixing the clip by slowing down and speeding up certain sections of the clip to try and make it fit in time, however doing this made it obvious that it was out of time and that it had clearly been set up. We need to now go back and re film that section of footage along with a few other clips due to shadows of the camera, tripod, and people being in the clip, making it look very unprofessional, and not having a fluid motion. 


Sid, Jack and Elliott went to the music department to film the chorus which was majorly out of time. During this time, I tidied up other parts of the music video, and when they returned I uploaded the clip and cut it down to size, adding fades, and making sure it all matches together alongside all the other clips. 


Written By Tyrone.

Construction: 6th Day Of Editing

Today (Wednesday 4th January), I started with the process of finishing the editing stages of the green screen, the scene which involved a news broadcast. However, things did not proceed as planned, and during the editing in After Effects, I encountered a problem when it came to applying the news backdrop to the footage, that the camera was not positioned correctly, and therefore Sid (the main character) was moving from one side of the set to the other. This meant that the visual representation of him being shown on a TV was not real and that the news backdrop was clearly animated. 


However before all of this, I had to upload the video to After Effects, then apply the "colour key" effect to the clip and reduce the green background to nothing. However, again, I encountered a problem because the programme could not fully take away every single bit of green, because if I was to do this, it would result in the neck, and parts of the t-shirt being lost. Therefore, we had to settle with having only small parts of green showing, which do not really show on the final product. The next step was to then export the file so that it can then be imported into Premiere. 


Once it was exported, I imported it into Premiere, and then placed it within the timeline to fit in with the music video, making sure to cut off the unnecessary bits from the beginning and the end to make sure that the lip-sync flow with the song. The next item on the list was to make the background look more like a news broadcast, therefore we added some text to try make it look like a convincing new broadcast. This was another green screen segment completed.


Written By Tyrone.  

Construction: 2nd & 3rd Days Of Editing

Today (Friday 2nd December, and Tuesday 6th) during my media lesson, I continued in the editing process. Today I began working on the green screen clips that the rest of the group where filming earlier in the week. First I had to make sure that it was a .mpeg file so that After Effects (the adobe special effects software) is able to recognise it when it is imported. This is due to the camera writing the file as a .mov rather than a .mpeg. There is nothing wrong with this, but its a tedious task to stay changing the files, especially when there are more than 20 files to convert. 


Once the files where converted, I opened up the software and then imported the files into After Effects. To be able to change the file and experiment, the file that I wanted had to be dragged down into the timeline. This will show you a frame by frame motion of the file, so that I can precisely change the file at certain frames. But where the camera was left running, there are still out takes on the same file, therefore I had to search through the file looking for the specific point in the clip where Sid began lip-syncing. Once I was able to identify where the lip-syncing began, I went to Youtube, and looked for a rain back drop to put into the background of the clip. This will fit in with the song where he sings "whether it rains or snows", therefore by adding a rain back drop it will make the over all clip fit in with the song.  Once I found an appropriate file from Youtube, I downloaded it, and then imported it to After Effects. 


The next step was to start working on the original file, and begin on getting rid of the green background. To do this, I had to go to the preset options, then go to "Keying" and then "Colour Key". To apply this to the file, drag it and then drop it onto the center  (where the image is actually previewed). Then once it has been applied a side panel opens up on the left hand side of the screen, by going there i was able to change the settings. But first I had to select the preppet and then click on the back ground green. This will then tell the software that this is the colour I wish to get rid of. By experimenting with the setting I was able to get most of the green background out of the file, leaving Sid in the middle. However, I also found out that by feathering the green will help to not pixelate Sid. However after experimenting with the settings there where still green pixels left. So by applying the "Colour Key" again, it will open up on the side tab as "Colour Key 2", again, selecting the preppet and selecting the green left over, I was able to get rid of most of the green. I kept repeating this process until all of the green was gone and none was left over. 


Once all that was left was Sid in the middle of the screen, and the background was clear, I then dragged the "Rain" file into the timeline, stretched it out to fit the screen, and then  selected where on the timeline it was to start and finish. After all was completed, the only thing left was to export the file, save it under an appropriate name and then import it onto Premiere, and place the file in its correct space upon the timeline. 


Written By Tyrone. 

Construction: 1st Day Of Editing

Today (Wednesday 23rd November) was the first day of editing, and the first task at hand was to upload all the .mov files from the camera and export them onto our Mac. Next I had to convert the files to .mpeg so that Premiere would be able to read the files properly. Once all the videos where uploaded and converted, I then imported them onto Premiere along with the song "The Man That Can't Be Moved", and began going through all the files seeing which videos where outtakes and which videos where the ones needed. 


After sorting out all the files and then naming them, I had to begin piecing them together one at a time, making sure that the lip sync from Sid matched up correctly to the song. This is a long and tedious task, due to having to be extremely precise and making sure that the video is not too slow or too fast for the music. After this, I had to align every shot together making sure they flow smoothly and not become choppy. However, so far the video is still in its raw form, and no effects have yet been added to the video, so some parts look slightly choppy. But this will all be amended once all clips have been trimmed, and properly placed within the timeline. Next editing session will most likely be working on some of the green screen clips that where taken on the 2nd Day of Filming. 


Written By Tyrone. 

Research: CD Covers

This section of the criteria requires the research of album cover designs, for us to be able to design our own one for our chosen artist. I have decided to look at 3 different CD covers by various artists to give me an idea of what is required for our own. 


The first album cover I decided to look at is by T.I - Paper Trails. Even though this album by the famous American rapper was released back in 2008 (just over 4 years ago), it has stuck in my mind, which is what a successful piece of art work does, it captures the visual creative before the music is even heard, and I aim to try and achieve this for our own album cover for The Script. 


  


As you can see the front of the album cover has the artist's (T.I's) face on the front - this gives the audience facial recognition of the artist along with the text. Also the title "Paper Trails" is merged with the cover its self and the album cover is made from different segments of paper (from various sizes and colours) to make the face and also the background for the album cover. because there is so much going on within the album cover, keeping the text simple is what I personally would have done because it compliments the art work well. The back cover consists of the track listings that have been done in "Type-writer" font and again this emphasises the point about having a paper background. Along with the album track listing, the bar-code is also seen, along with the Copyrights to the art work and the record label. 


Moving away from the hip-hop scene I looked more into more Indie styled music, and for this I turned to "Arctic Monkeys - Favorite Worst Nightmare". This is a more subtle approach for the art work, because its supposed to represent the style of music that the band is creating. 


 


This album cover, unlike the previous one uses colour to help lure the creativity of the audience, but both album covers use the title to represent the art work being displayed. For example here the majority of the album cover is in gray scale (which indicated night time) and the windows are full of bright colours (which are the opposite of nightmares which are usually more darker, sinister colours). If you look closely you can see that the shapes inside the windows are all round (bouncy) opposing the thoughts of it being a nightmare. The back cover is what has grabbed me personally, because the traditional way of viewing the track listings is in a list descending own the page, where as here the titles for each track are found near the bottom (where the bar-code, record label and copyrights are displayed) and the go from left to right with a huge gap between each song. 


The final album cover that I shall be looking at is from the drum and bass genre and the chosen artist/band being "Pendulum - In Silico". All of Pendulum's albums are very vibrant and they have to be to, again, represent the genre of music. 


This album cover is alive with colours, giving off very vibrant tones which are then given and outer glow to make them stand out even more. This album cover has a double meaning to what you (the audience) can see. At first glance you may think that the image is displaying a very colourful speaker backed onto a circuit board. However, if you look closely the center of the "speaker" contains an "embryo/featus", and the circuitry is actually individual "sperm cells", making the "speaker" the "egg", and yet again this is what the title relates to, even the song titles relate to what the album cover represents if you take your time in unraveling the artwork. Same with the 2 previous album covers the record label and copyrights are located on the bottom, however this version of the album does not contain a bar-code. 


In conclusion to looking at the 3 album covers, it is important to make sure that when designing the album cover we make sure that it is eye-catching to make it more memorable for the audience. We need to make it different to other album covers, but yet similar so that people understand whats going on, but it is different to the generic layouts. 


Written By Tyrone. 

Research: Information About The Artist ('The Script')

After looking at the preferred artist that the group wanted to do, the next step was to begin looking at the demographic and statistical data for the artist. Below will be a series of charts showing different types of data collected. 

This is a map showing where all the fans are from (those that are fans via a social networking site) and as it is shown, the majority of fans are from Europe and America (mainly the east coast). Which is to be expected since America has over a quarter of the media industry.

This is a chart showing the number of fans originating from each city. London, Dublin and LA are the 3 top highest scoring number of fans, this then backs up the world map that indicated where people are listening to the artist. Dublin is at 2nd place because this is where the group originate from, therefore it is likely that they will be supported by their own. 


These statistics (below) show the total views by people. As you can see, the total amount of plays is 43,781,930. And last week alone there were 135,392. That's 19,341 views per day. The total amount of video views was 43,710,492. With 11,662 views last week, averaging 1,666 views per day.

This chart shows the number of plays via a social network. But it also shows the amount of fans via a social network. As shown, MySpace has the top number of plays at 30,703,630 and a total number of 96,398 fans. However, this information was back when the target audience used MySpace, and during the same time period was the release of the song.  However times have changed and the target audience (Teens) have now moved onto the use of Facebook as a main social networking site. 

This chart now shows how the increase in popularity over Facebook has caused a dramatic decrease for the use of MySpace. Facebook has a total of 2.4 million listed fans for the script whereas Myspace is still the same at just over 96,000 fans. So the increase in popularity of a social networking site is a key factor to consider when releasing  a video due to where people are more likely to view/listen to the music video. 

This chart just shows the increase in fans via Facebook. Its a more detailed view of the chart above. And in the past year it is possible to see a steady increase in the amount of fans, then suddenly in the summer months, there are huge spikes in the amount of views and plays, and this is due to the concerts, VMA's and other awards that take place during the summer, people wish  to investigate who they are and what songs they have, so this needs to be taken into consideration when researching this information. 

These next 2 charts, show the amount of plays in the last year. The first is the amount of plays via Youtube, and the other chart is statistical information via Last.Fm (this is an add on feature that is also available to Xbox 360 owners). This again backs up the huge spike for the summer months, because during the same time period, on both charts there is a sudden spike in the amount of plays/views of the artist. 

Written By Tyrone. 

Research: Conducting A Survey

To be able to select an artist, as a group, a survey needed to be devised to be able to select an artist. Below will be an analyses of the information gathered from the survey that was published via Facebook. Be looking at the information we shall be able to make a group decision on which artist we wish to make the music video for. The survey was completed by 15 people, and looking at their responses will give us a clearer idea on which artist to pursue.


The first question, and obvious choice, was to find out what genre of music people liked to listen to the most. Below is a table showing all the information gathered.  As shown below a third of the people that participated said that Indie was their favorite genre, with Pop and Metal taking second place. 

The next question was more to focus on the participants favorite artist with an explanation to why they chose that artist.  Arctic Monkeys seemed to be the favorite band with 3 people saying that the band was their favorite because their music doesn't get boring, and they're music seems to bring in something new and exciting. However, 2 people said that they preferred Coldplay because their music varies in mood. So this backs up the evidence of Indie having 5 people say it's their favorite genre. 

The next question was to find out what people prefer to see in music videos. The options given where set out in a matrix with Violence, Materialism, Nudity and Controversy . From looking at the results 85% of people said that they like to see Materialism show in music videos. This means that our music video needs to include a majority of materialism to attract the viewers attention. 

The next question was whether the viewer liked to see a narrative to the story or just dancing. after looking at the results, it is clear that a narrative is preferred where 93.3% (14 people) said yes, a narrative would be suitable. The reason for this, personally, is so that the viewer can lyrically and visually analyse the music video and work out the story behind it, and personally I think that it makes the song that more interesting if the viewer is able to comprehend whats going on. 

The next question was to ask the participants what brands they liked. This question is significant because when it comes to the production of the video you need to make the video aesthetically appealing to your audience, therefore selecting their brands and the brands they like, they'll make the video more compatible with their personal life. From looking at the results, Vans is top of the list with converse being second. These 2 are by far the most popular out of all the possibilities. 

The final question was which music video the participant found to be the greatest music video of all time to be. The video "A-Team" by Ed Sheeran, due to its narrative falls into place with question four about the story having narrative. "California Girls" by Katy Perry, due to its huge view on sweets and the mystical place of Candyland. "Don't Wanna' Go Home" by Jason Derulo, due to its "different dance sequences, camera angles and general atmosphere of the environment".

So  to conclude, from looking at this information, it is clear that the video needs to include a variety of camera shots and angles, to create an atmosphere for the viewer, it needs to be appealing to the viewer in the sense of materialistic items, and other non-everyday objects, and it also needs to contain a narrative for the easy understanding of the video by the audience. 

Written by Tyrone.

Research: Video Analysis Of 'Purple Hills - D12'

The music video that I have chosen to analyse is Purple Hills by D-12, the censored version. The uncensored version contains a high volume of drug references and is called "Purple Pills". The song it self doesn't have a narrative, however the central theme of the song is towards the effects of different drugs, and this reflected through the video. At 0:07 you see slow and fast motion of the car driving backwards and forwards, which could implicate the loss of eye co-ordination when using drugs. In addition to this the nmusic video is set in a mythical place that does not exist and this again could be a result of them using drugs. The use of special effects (mainly the green screen) and also animation are used at 0:28, 0:30, 0:37, 0:38, 0:45, 1:02, 1:09, 1:14, 1:18, 1:27, and these are only the first few that are seen. But the green screen is only used when all of the members are together.

The first 10-15 seconds refers directly to what the viewer can see, Eminem says "I've been so many places, I've seen so many faces, but nothing compares to these blue and yellow purple hills" (the uncensored version switches "hills" with "pills"), the lyrics also reflect on the point that he's seen so many faces, and been everywhere, but at the end of the day the "hills" are what seem to calm him down. Eminem then begins to start rapping about his mum, which is then seen in the video as her busting into a skimpy outfit with 2 policemen behind her. This is a visual representation of what Eminem thinks of his mother. At around 40 seconds he says "This room makes me hallucinate" and what can be visually seen is Eminem having a tea party with life sized stuffed toys. 

Next up are Konartist and Kuniva, and at 1:05 Konartist says "Hey Von, you see me steppin' on these leprechauns?", and the video has both artists in a white room with reflective windows, which shows that they are in a mental institution, and the lyrics match what they seem to be saying. Then at around 1:10 Konartist then says "Yeah I took 'em all down with some parmesan, And I think my arm is gone, Yo it's probably numb", then you see Kuniva pull his arm (they're still in the little white room) and Kon's arm comes away from his body, furthering the implications of hallucinating  from the use of drugs, and the physical implementations from using drugs. 

Swift now takes over, and you clearly see him having an arm wrestle with a woman, and the table is surrounded by other women. This is seen as contraversial due to the fact that women are seen as sexual objects, but here they are seen as equal to men. At 2:42 you see Swift looking at what seems to be a female, but then the lyrics are shouted out (By Bizarre) "Swift, Chill", and this male turns around and looks at Swift. This is another reference towards hallucinations, and how your mind can interpret things differently.

Bizarre Leads on after the chorus, and he begins with "I'm at a rave, looking at babe, like she want it" and from 3:05 you see Bizarre dressed in clothes that don not seem to fit him (PVC shorts and fish net top), then when he says "looking at a babe, like she want it" you see 2 small females (that most likely have dwarf-syndrome) and are being provocative towards him. 3:24 there is some irony in the lyrics when Bizarre goes "Drugs Kill", blonde lady (using a blonde female could suggest the common stereo types that blondes are stupid) then says "Yeah Right", Bizarre's reply is "Chick I'm fo' real", so this whole song is talking about the use of drugs and the effects that seem to be wonderful, and then at the end the lyrics go against the whole song.

In this clip of 'Purple Pills' by D12, we see a purple hill landscape being overlooked by the sun, we cannot see beyond the landscape, but we can see that there are mysterious settings over there. The use of a purple hill shows how there are mythical landscapes in the video. The use of mythical places in the D12 video is a common motif regularly used by music artists in a variety of genres across the music industry.

As aforementioned there are also mythical landscapes in this clip. However another common motif is found in the video 'Purple Pills' through the use of materialism. Materialism is a common motif found in modern music videos particularly in the R&B, Hip Hop genre. The materialism is found when the artist is driving his car down the road in the opening moments of the video.






Written by Tyrone and Sid.

Research: What Has Been Learned By Looking At The History Of Music Videos?

Through time music videos have all become more controversial than the previous era. Therefore every time an artist wishes to create a new music video, it needs to be more graphic and more explicit than the previous videos either produced by the artist and by other artists. This is because over a period of time, the audience become de-sensitised to what they are seeing, therefore, by changing what people are used to seeing the video becomes more controversial.

We know this from looking at the soundies, there is little skin shown, and as it progresses to the scopitones, more and more skin is being seen, but also the costume that is used by the dancers becomes more skimpy. As we progress past the scopitones music videos become more violent and become to relate more to drug references.

It will effect our video due to the audience seeing all these common references in music videos, therefore our video needs to match the current controversy. This means that we have to incorporate these aspects in order to attract our target audience to repeatedly watch the video and to increase our popularity as a company and the popularity of the band we are doing the it for. However we need to keep these aspects to a reasonable level so that the video  feasible for viewing. This means that it is able to be viewed b the target audience, but they are exposed to the aspects without breaching the legality of the music videos contents.


Written by Tyrone.