Using a test audience is vital in any media production. The purpose of using them is to get feedback about your media product from the target audience that it is aimed it - this is the best sort of feedback to get, as it allows the group to know whether their product was successful in fulfilling its aim of attracting that particular audience. If the feedback is negative, then it is more than likely that the product didn't cater for that particular audience properly, however, if it is positive, then the product has evidently been successful. For our video, we asked a group of fellow 6th form students to view all of our products, as they are part of the teenage audience that our multimedia package is aimed at. We decided to use the selected people because we are close friends with them, and therefore, knew that they would be totally honest with their opinions and reactions, whereas people we don't know may have felt obliged to be polite and not laugh/overly criticise it etc.
Written by Jack.
Video made by Tyrone.
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