The media project that we created as a group was a music video of The Script's hit 'The Man who can't be moved'. Throughout the project we looked to incorporate and use conventions of real media projects as we felt it would give the video a certain professional look to it which may not have been easy to obtain if we hadn't.
A few examples of products of the media that we incorporated into our video are certain things such as the use of common motifs and a basic set narrative throughout the video production. We felt as a group that it was fundamental to use both of the aforementioned things as from research we had discovered that the majority of successful music videos have a set narrative that tells a story. These successful videos include hits such as 5 O'Clock by the artist T-Pain in which a a narrative is told from start to finish, as demonstrated in the first image below. As well as this we took influence from The Libertines' hit video to their chart hit 'Can't Stand Me Now' in which the video uses a successful common motif of using concert footage (shown below).
Furthermore our music video develops a
common motif found in a number of music videos. The motif we develop is the ability to connect to the target audience of the video. I feel we are able to do that with our video, as not only is our video made by teenagers for teenagers, it is made not by a well known artist, but a quartet of A-Level students. Sometimes it can be argued that a music artist who is famous worldwide finds it difficult to connect with a majority of he/she/their fans due to he/she/their being unaware of how day to day life is for the common person. As a group we have more of an idea, so the audience will find it easier to relate to us.
2.) How effective is the combination of your main product and ancillary texts ?
In my opinion i feel that on the whole, the combination of our groups main product and our other ancillary texts was a success. The reasoning behind me thinking it was a success is that i felt each ancillary text; the Radio spot, the CD cover and the Artist's website complimented each other and acted as a great foil for the main part of the project, the music video. The music video itself was a success as being a video it meant that the song could not only be played on various radio stations, but could be marketed on numerous music channels as well as being used in adverts on the television and cinemas worldwide.
Furthermore each ancillary text can be easily marketed and advertised in different parts of the media and day to day communal life. The CD cover is effective for example as it can be advertised with the CD in high street megastores such as Tesco, HMV est. thus giving it valuable marketing space. The radio spot is a very effective part of marketing the song and video as it can be advertised to people who may not listen to that genre of music normally and thus broadening the target audience. The radio spot will also advertise to the people who do like that genre and will increase their endearment towards the song. Lastly the artist's website is effective and fundamental to the success to the product as the other two ancillary texts. The reason i believe this is because it means the music video and background information about the artist can be advertised to millions of people worldwide.
So therefore on a whole, i think only a positive effect came out of combining the main product of the music video with the three ancillary texts; The CD cover (the inserts of which are shown below, & as you can see, there is a black and white theme, which is also reflected in the website), The radio spot (shown below being played) and the artist's website.
3.) What have you learned from your audience feedback ?
Our music video took about three months in total to film and edit to a standard that we felt was sufficient for the grade we hoped to obtain for our coursework. After we had finished however part of the evaluation we had to complete was to find a considerable amount of audience feedback so that we could see where all the positives and negatives of our video were found. We looked to find audience feedback two main ways. Firstly we created an audience survey for viewers of the video in which we asked them to be brutally honest and tell us what they liked and disliked about our video production. Secondly we conducted a video survey in which a small number of the public were filmed watching the video and we looked to decipher their positive or negative reaction from viewing.
After a number of people had viewed the video and taken the survey we had asked them to, we observed that in a positive manner 87.5% of the people thought that the video connected with the target audience of the track. This was positive for us as that was the fundamental plan of the video before its fruition. If we hadn't have got a majority positive feedback it would have been a disaster as in essence we would have failed the overall aim of the music video in the first place.
Lastly as a group we sat down and watched the reactions from the video survey and overall once a gain a positive reaction on a whole was given off. The only negative feedback we gathered from both types of audience feedback was the slightly out of sync lip syncing from the artists mouth to the timing of the music. Apart from that however is the product was an overall success.
4. how did you use media technologies in the construction, research, planning and evaluation stages of the product?
Media technologies were used from start to finish as a fundamental part of our project. Without the media technology the project would have been impossible to complete successfully. Throughout the project we had to use media such as a digital camera, an apple mac and numerous software such as Adobe Premiere and photobooth est. The apple mac was essential as in all honesty it was used in the construction stage, the research stage, the planning stage and the evaluation stage. We used the mac to complete blog posts for our coursework, edit the filming of the video and complete the three ancillary texts of the radio spot, CD cover and website. Without it the project would not have happened.
Furthermore the camera was another fundamentally important piece of technology needed for the product to come into fruition and be completed. The reason it was so important was that every bit of the music video's filming was completed, not to mention the podcasts and the audience feedback in the evaluation.
As previously stated the software found on the apple mac (shown below) was such an important pice of media technology as without it we would have been unable to edit any of the raw footage we had filmed on the camera. Without adobe premiere we would not have been able to complete the video at all, thus not being able to complete the project.
Written by Sid.
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