1) In what ways does your media project use, develop or challenge forms and conventions of real media products?
Our music video is very similar to those which are real as it uses similiar motifs. These motifs were decided on when we created a questionnaire before we made the music video, in the questionnaire we asked what motifs people would like to see. The motifs we ended up including in the video were flashbacks, some concert footage and fragmentation of the body in some scenes. These are all very commonly used in real music videos. Also music videos include a beginning, middle and an end, showing a narrative and a story which the audience can follow. The story would be the music video then at the chorus it would break to concert footage showing the audience the story isn't real. The music video also challenges the convention of a normal boy band which may be sex, drugs and violence but we didn't want to give them this 'rockstar' image so we decided to go for a more pleasant image to do with love and heartbreak.
2) How effective is the combination of your main product and ancilliary texts?
I believe the combination of our main product which is the music video and the ancilliary texts which are the CD cover, radio spot and website work well together. The radio spot and website are used to promote the main product the music video, with the CD cover aiming to sell the product. All 3 ancilliary products were created using industry standard technology which adds to the realism of the product and giving us a website we could actually display on the internet promoting the video and giving information about the band members and a CD cover which could be seen in the shops. The combination works well because i believe all are needed in order to create a successful main product.
3) What have you learned from your audience feedback?
Once we completed our video we got some teenagers in our target audience range to watch the video and then give their opinion after. This feedback was very important as to whether the product was a success or not because if our target audience didn't like it then it would be unsuccessful. Te feedback showed us that the narrative of the video was clear and they followed it well which was important as we wanted the audience to know what was going on in the video. They also said they enjoyed the video which is the main part of any media. Apart from interviewing teenagers who has watched our video we also created a survey which we put on to our facebook pages and people were able to fill the survey out after watching our video. The results showed that over 85% of people who took the survey said the video was successful and fulfilled its aim. However it also showed what people thought was a weakness in the video which was the lip-synching as it wasn't in time throughout the whole video. But the video was still a success despite this weakness.
4) How did you use media technologies in the research/planning, construction, and evaluation stages?
We used several different media technologies throughtout the whole process of the project. But the main technologies we used were the Mac computer which stored all of our work and was also used to film podcasts, put posts on to the blog, create our survey and publicise our music video on facebook, then there was the camera which was used to film the music video and also film interviews with our target audience, and adobe premiere which was used to edit the music video, interviews and anything else we filmed, it allowed us to cut out parts which were not correct and edit in stuff which was filmed at a later date. These three technologies were vital and without them we would of been unable to complete the project. There were other technologies including Celtx, Prezi presentation, blogger and garage band to name a few.
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