Research: Information About The Artist ('The Script')

After looking at the preferred artist that the group wanted to do, the next step was to begin looking at the demographic and statistical data for the artist. Below will be a series of charts showing different types of data collected. 

This is a map showing where all the fans are from (those that are fans via a social networking site) and as it is shown, the majority of fans are from Europe and America (mainly the east coast). Which is to be expected since America has over a quarter of the media industry.

This is a chart showing the number of fans originating from each city. London, Dublin and LA are the 3 top highest scoring number of fans, this then backs up the world map that indicated where people are listening to the artist. Dublin is at 2nd place because this is where the group originate from, therefore it is likely that they will be supported by their own. 


These statistics (below) show the total views by people. As you can see, the total amount of plays is 43,781,930. And last week alone there were 135,392. That's 19,341 views per day. The total amount of video views was 43,710,492. With 11,662 views last week, averaging 1,666 views per day.

This chart shows the number of plays via a social network. But it also shows the amount of fans via a social network. As shown, MySpace has the top number of plays at 30,703,630 and a total number of 96,398 fans. However, this information was back when the target audience used MySpace, and during the same time period was the release of the song.  However times have changed and the target audience (Teens) have now moved onto the use of Facebook as a main social networking site. 

This chart now shows how the increase in popularity over Facebook has caused a dramatic decrease for the use of MySpace. Facebook has a total of 2.4 million listed fans for the script whereas Myspace is still the same at just over 96,000 fans. So the increase in popularity of a social networking site is a key factor to consider when releasing  a video due to where people are more likely to view/listen to the music video. 

This chart just shows the increase in fans via Facebook. Its a more detailed view of the chart above. And in the past year it is possible to see a steady increase in the amount of fans, then suddenly in the summer months, there are huge spikes in the amount of views and plays, and this is due to the concerts, VMA's and other awards that take place during the summer, people wish  to investigate who they are and what songs they have, so this needs to be taken into consideration when researching this information. 

These next 2 charts, show the amount of plays in the last year. The first is the amount of plays via Youtube, and the other chart is statistical information via Last.Fm (this is an add on feature that is also available to Xbox 360 owners). This again backs up the huge spike for the summer months, because during the same time period, on both charts there is a sudden spike in the amount of plays/views of the artist. 

Written By Tyrone.